Call it the preference test. Call it the blind taste test. Or even call it what many in Internet marketing call it today: A/B testing. Whatever the term, it’s one of the oldest ways in which organizations determine what their customers prefer.

Call it the preference test. Call it the blind taste test. Or even call it what many in Internet marketing call it today: A/B testing. Whatever the term, it’s one of the oldest ways in which organizations determine what their customers prefer.
Over the years, I’ve fielded countless phone calls about our services. Until the recent phone number changeover, I always answered with my name. And nine times out of 10, this response followed my greeting:
“Yes, is this Tog Solutions?”
In the spirit of starting fresh, February 2, 2009 marks the day of a change to TOG Solutions…
First, the TOG Blog is born, replacing the Crossroads Career Transition Guide blog will no longer be in service. Now, we will also include news and information about TOG Solutions, along with related articles about topics that are relevant to all the services we have to offer.