Depending on what media report you read, it appears that small businesses, while understanding the importance of having an online presence, are reluctant to go much beyond the traditional Web site. Social media, it would seem, is not a part of the plan.
The most significant indication of this is a Citibank survey of small businesses, three-quarters of which believe that social media, in any form, is not helpful in their overall business plan. And, more recently, less than 10 percent of small businesses are currently using Twitter as a mean to engage consumers.
