Define irony: Posting a blog article about how social media is about trial and error, then, soon after, you made an error with your own.

That’s kind of how it went down on Friday, the day after we put up When Your Fans Turn Against You. I had the opportunity to speak with Susie Hall at Aquent, the organization whose Facebook activity was the subject of that article. While we were pleasantly surprised by their openness and receptiveness towards bettering their efforts, we ended up finding a shortcoming on our end.

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