Social media tends to be the place of trial-and-error when it comes to marketing and brand management. But for some, it becomes an embarrassing lesson in what not to do.
Take the marketing and design staffing firm Aquent, for instance. Recently, on their Facebook page, they posted a note, telling all of theirs tans that, like Jerry McGuire, they were there to “Show them the money.”
Their fans, in turn, took issue with that statement, to the point where some of them posted comments about the lack of money, or even the common courtesy of a follow-up, for that matter, that Aquent had showed them in recent memory.
answer to Microsoft PowerPoint, will have the least amount of new and modified features that will be available in version 3.2. Also noteworthy is the the new features for Impress are the same as Draw, OpenOffice.org’s graphics component. 
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Define irony: Posting a blog article about how social media is about trial and error, then, soon after, you made an error with your own.
That’s kind of how it went down on Friday, the day after we put up When Your Fans Turn Against You. I had the opportunity to speak with Susie Hall at Aquent, the organization whose Facebook activity was the subject of that article. While we were pleasantly surprised by their openness and receptiveness towards bettering their efforts, we ended up finding a shortcoming on our end.
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