Years ago, while still working in Career Services at a Cleveland-area technical school, I had built a database of businesses and organizations that could have an interest in what we had to offer. At the same time, students were completing their programs. The question for me then became how do we communicate with both groups without being too intrusive, but at the same time keep us fresh in their minds.
As with any new technology, social media, for businesses and individuals, should not be taken lightly. Individuals will find that social media can provide a greater pathway to selling themselves as viable job candidates, not to mention uncover a job market not readily available to them on traditional job boards.
With businesses, the use of social media is slowly emerging into an essential component, capable of tracking customer feedback, broadcasting company news real-time and providing a mechanism to increase visibility.
