Social media tends to be the place of trial-and-error when it comes to marketing and brand management. But for some, it becomes an embarrassing lesson in what not to do.

Take the marketing and design staffing firm Aquent, for instance. Recently, on their Facebook page, they posted a note, telling all of theirs tans that, like Jerry McGuire, they were there to “Show them the money.”

Their fans, in turn, took issue with that statement, to the point where some of them posted comments about the lack of money, or even the common courtesy of a follow-up, for that matter, that Aquent had showed them in recent memory.

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