Even since we started make more use of our blog, I have noticed a couple of things. The good news is that the blog postings have garnered some attention. The bad news is that the TOG Solutions Web site still languishes for attention. When we first started the blog, we had originally hoped it would attracted users to find out more about us.
No such luck. But not to worry. Every challenge has a solution.
A couple of weeks ago, in response to the sudden closing of all of InkStop’s locations, we offered to their former employees our resume services for $35, up to 66 percent off our regular prices, as well as one free cover letter, a savings of $25.
However, after careful consideration, we felt that the InkStop employee situation is far from isolated, and that there are many others out there that share in their plight.
Normally, we take the weekend off to work on current projects or come up with new material for the Web site and the blog. However, recent news has prompted us to offer some help.
On Friday, October 2, employees at InkStop, a company based in Northeast Ohio, were told that all 152 retail stores would be shut down. To make matters worse, they were also told that they wouldn’t be paid for the last two weeks they worked, and would have to find their own health insurance, which was cut off at the end of August, unbeknownst to them.
When we first started TOG Solutions in 2003, we originally had hoped to build our business in Cleveland and Northeast Ohio. In recent years, we’ve come to realize that our services can benefit people all over the country and have successfully provided help to those as far south as Miami and as far west as California.
And so, we are now in the position to expand our operations in the Midwest. With that, I am proud to announce that TOG Solutions now offers local service in Chicago.
Call it the preference test. Call it the blind taste test. Or even call it what many in Internet marketing call it today: A/B testing. Whatever the term, it’s one of the oldest ways in which organizations determine what their customers prefer.
