It’s quite obvious these days that as social media becomes more and more popular, people from all walks of life are drawn to it. That includes businesses, people like you or I, and celebrities like pro athletes.
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“We’ve Got Your Attention…Now What?”
Finding prospective customers is the easy part. Getting their attention? Not so much.
But say you’ve used your social media, say, an interesting blog or Twitter post, a YouTube video or a document posted on SlideShare or Scribd. People are taking a closer look at you.
So, now that you’ve got their attention, then what?
Is Social Media a Musician’s Best Friend?
At the beginning of the decade, it seemed as if the Internet was the bane of the music industry’s existence. File-sharing programs such as Napster, Morpheus and BearShare popped up, and musicians, for the most part, were up in arms about the fact that music was being distributed for free. Never mind the fact that mix tapes and bootlegs have been around as long as the industry has.
E-Mail Marketing – The Foundation
Years ago, while still working in Career Services at a Cleveland-area technical school, I had built a database of businesses and organizations that could have an interest in what we had to offer. At the same time, students were completing their programs. The question for me then became how do we communicate with both groups without being too intrusive, but at the same time keep us fresh in their minds.
Social Media – Crawl Before You Walk
As with any new technology, social media, for businesses and individuals, should not be taken lightly. Individuals will find that social media can provide a greater pathway to selling themselves as viable job candidates, not to mention uncover a job market not readily available to them on traditional job boards.
With businesses, the use of social media is slowly emerging into an essential component, capable of tracking customer feedback, broadcasting company news real-time and providing a mechanism to increase visibility.
