As a job seeker, researching prospective employers is part and parcel to the entire process. Not only do you get to find more information about an organization prior to an interview, you can also seek out opinions from clients and former employees in order to determine if this is a right fit for you.
However, as an entrepreneur or freelancer, doing the same thing with prospective clients may seem, at the very least, awkward and at worst intrusive. After all, here is a potential source of income for you, and how is it going to look if you make mention of the fact that you want to research them a little further?
