Call it the preference test. Call it the blind taste test. Or even call it what many in Internet marketing call it today: A/B testing. Whatever the term, it’s one of the oldest ways in which organizations determine what their customers prefer.
The concept is simple: You put two or more variations of a product in front of a customer, and they decide which one they like better. For Web sites, the concept is similar: Present two versions of the same page to users and determine which layout is more effective (i.e. better user experience, lower bounce rate, higher conversion rate, etc.)
So, for the first time since the TOG Solutions site went up, we’re adding this to our ongoing effort to improve our site to allow you to better understand our services and how we can best benefit you either as an individual or as an organization.
Ideally, this new project will help everyone; you, the customer, will have a better overall experience and will be interested in working with us.
At the very least, it’ll be just one more Internet marketing concept we’ve learned, and perhaps can use it in the future.
That, of course, makes it a win-win either way.
If you wish to see what we’re trying to do, please visit both our current site:
http://www.togsolutions.com/index.html
And our updated site:
